Posted Date: February 23,2011 10:45 am • Posted By Admin
YouTube videos are a fantastic way to enhance any
brand or marketing, giving your customers/clients/fans an inside look at your
brand/product/service. Recently Social QR Code created an informational video
about QR Codes and a little information about Social QR Codes specifically. We
then uploaded the video to YouTube and embed the YouTube video on
www.SocialQRCode.com for promotion. To date we have received over 1,100 views.
Beyond posting the video to your website, Facebook fan page or Twitter profile,
it is difficult to promote your YouTube videos. Social QR Code has changed
that. You can now promote that video with QR Codes. For instance, if you were
promoting a movie, you could put a QR Code on a billboard and show all scanners
a free preview. If you are a realtor, you could post a video tour of a property
on a brochure. If you have advertising in your local paper and commercials on
TV, you could put a QR Code on your print ad that directs scanners to your TV
commercial. Either way, videos are a great way to extend you marketing and
Social QR Code allows you to link print marketing to your YouTube videos.
Below are the steps you need to take to create your YouTube Social QR Code:
STEP 1: Go to the YouTube video you wish to promote. Directly below the
video click the "Embed" button and copy the highlighted content. Use
the default embed settings. See the image below.
Step 2: Take the copied Embed Code and paste it into the Social QR Code Generator, under the YouTube content. If you have a logo, upload it for the mobile landing page.
Click "Create Code" and you will have your QR Code and your mobile landing page with YouTube video! Below is a sample of what it will look like.
Posted Date: February 21,2011 11:00 am • Posted By Admin
Have a great Presidents Day to our fellow Americans! We're using QR Codes to have a productive day, are you?
What do you think Honest Abe or George Washington would say about QR Codes or Social Media?
Posted Date: February 16,2011 11:16 am • Posted By Admin
This is a trailer for a movie that opens in April this year. At the very end (1:58) you will see a QR Code. The QR Code is displayed on the screen until 2:03, which means you have 5 seconds to get out your phone, open the QR decoder app and scan it. Not likely, unless you are watching on YouTube, like we are now and can pause the trailer.
My suggestion would be to run the QR Code in the bottom corner of the screen for the entire length of the trailer. This will give people plenty of time to scan the code!
Posted Date: February 15,2011 10:39 am • Posted By Admin
Here is a good story on how QR Codes are being used in Cleveland. In this video a liquor store has posted a QR Code in their storefront and customers are scanning the code and being brought to a mobile web page for the store. From there the consumer can see the address, store hours, phone number, and beer and wine specials.
Pretty good campaign. How are you using your QR Codes? Have you tried the Social QR Code Coupon Feature? The coupons are sharable on Facebook and Twitter, making them as viral as they come!
Here is a link to the story on ABC News 5 in Cleveland.
Posted Date: February 04,2011 12:31 pm • Posted By Admin
With the biggest advertising day of the year this Sunday, it leads us to wonder; Is this the year QR Codes make their Super Bowl debut? QR Codes are not intended to be in TV commercials, but you never know, a major advertiser might see value. The reason it is not advised to use
QR Codes in a 30 second spot is because it takes too long for a consumer to take out their smart phone open a QR Reader app and scan the code. By the time the consumer takes out their phone, the QR Code on the TV screen is gone.
That said, if an advertiser places a QR Code on the screen for the entire 30 seconds of their spot, QR Codes could be useful.
If I were an odds maker, I would put the over/under* at .5 QR Codes during the Super Bowl. So the question is, are you taking the over or the under on this prop bet? I'm going to go out on the limb and take the OVER!
*There will either be more (over) or less (under) than .5 commercials with QR Codes. You are either betting there will be zero (under) or 1+ (over) QR Codes.
Posted Date: February 03,2011 10:37 am • Posted By Admin
As reported by 2d-Code.co.uk, there is a new study about QR Code usage, specifically how Fortune 50 Companies are using QR Codes. The report was put together by Burson-Marsteller & Proof research teams. The main research fact found was 22% of fortune 50 companies use QR Codes.
These companies are putting QR Codes in magazines, on billboards or at other convenient locations. The example shown in the slide show shows Verizon and Ford utilizing QR Codes.
Slide Show by Slide Share
Press Release
The real question is: If Fortune 50 companies are using them, when will small/local businesses use QR Codes?
Posted Date: February 01,2011 4:15 pm • Posted By Admin
Coupon creation is one of the easiest content types to create on Social QR Code. Once you decide what you would like to discount or offer as a coupon, it is quite simple. Lets first look at how you can promote this coupon and why Social QR Code coupons are better than other coupons.
Ways to promote Social QR Code Coupons:
- News Paper Ad
- Website or Blog
- Storefront Window
- Magazine Ad
- Brouchure
Reasons Social QR Codes Are Better Than Other Coupons:
- Sharable through Social Media
There is really only one step to create a Social QR Code Coupon. Decide what you would like to discount and put it into a coupon and if you like, upload a logo or image. Then you distribute this coupon in print ads, storefront windows, brochures and more. Below is a screen shot of how to create the Social QR Code:
Below is an image of the landing page. As you can see, the coupons can be shared on Facebook and Twitter, making your coupon extremely viral and sharable!
Posted Date: January 31,2011 6:15 pm • Posted By Admin
Are you interested in creating a Social QR Code to increase your Twitter following? This is quite simple. It can be much easier than creating a QR Code for an Iphone App or even a QR Code for a Facebook Fan Page.
This is as easy as knowing your Twitter handle. Ours is @SocialQRCode. Hence, when you arrive at the Social QR Code generator page, simply click on the Twitter section and enter your Twitter name as shown below. SocialQRCode
Click create, and voila! You have a Social QR Code for your Twitter Profile.
Posted Date: January 28,2011 4:53 pm • Posted By Admin
Rims & Goggles | SF is an optical boutique in the Union Square area of San Francisco. They sell high end prescription glasses and they have also taken advantage of some high tech marketing, QR Codes.
Mac World 2011 is this week (January 26-29) in San Francisco at the Moscone Center, which happens to be close to Rims & Goggles. Clearly, Mac World is a high tech audience, and with many of them walking around Union Square when not at the conference, QR Codes are a fantastic way to gain their attention. This code directs scanners to the Rims & Goggles website.
Inside the store, Rims & Goggles has also created a Social QR Code for their fan page. The picture is below. These are both great examples of practical applications of Social QR Code.
Thanks to Rims & Goggles | SF for providing images and using SocialQRCode as your QR Code generator.
